EXPERIENCE
Sol de Janiero
Associate Creative Director
from 05.2023 to current
Develop creative concepts and content to support brand initiatives including new product launches, seasonal campaigns, product promotions and ongoing support of e-comm and
in-store global initiatives
Deep dive into marketing objectives, product insights and target audiences to translate product positioning, consumer trends, and offline/online consumer behavior into effective creative ideas and concepts
Show leadership in executing fresh, innovative concepts that enhance response strategies and achieve campaign, launch and brief objectives
Stay on top of all trends and use performance driven datafor the industry, the audience and channel to optimize content to meet audiences in current market trends
Guide, lead, and mentor creative staff—clearly articulate feedback and provide thoughtful and actionable direction that elevates the work—providing context and insights that inform the creative process
Meet all timelines and ensure delivery of creative executions for stakeholder review(s)
Manage expectations cross-functionally when timelines are not favorable to proper processes and executional standards
Work very closely with senior art directors, photographers, and producers to approve details of shoots to ensureexecution remains true to concept, vision and brand goals
Indie Lee
Creative Director
from 09.2022 to 03.2023
Manage the creative process from concept to completion
Ideate and direct all product launches and activations across all brand and partner retailer platforms
Refresh existing collections to fit into updated brand aesthetic
Supervise all work completed by the creative department
Set project deadlines and content goals to translate marketing objectives into clear creative strategies
Oversee deliverables, timelines and creative budgets
Work closely with multidisciplinary project teams, particularly social and web teams, to deliver brand appropriate content
Ensure visual communication and brand standards are met in every iteration of visual communication
Review work, troubleshoot and provide feedback to all third party creative agencies
Director, mentor and cultivate the career development of the creative team
Develop a library of brand appropriate model and still life photographers, product and hair stylists, video editors and freelancers
Produce photo shoots including talent research, location scouting, budgets and contracts
dpHUE
Creative Director
from 05.2021 to 09.2022
Redefine the brand’s visual language to a modern and approachable hair care line with new creative content
Manage the creative process from concept to completion
Ideate and direct all product launches and activations across all brand and partner retailer platforms
Refresh existing collections to fit into updated brand aesthetic
Supervise all work completed by the creative department
Set project deadlines and content goals to translate marketing objectives into clear creative strategies
Oversee deliverables, timelines and creative budgets
Work closely with multidisciplinary project teams, particularly social and web teams, to deliver brand appropriate content
Ensure visual communication and brand standards are met in every iteration of visual communication
Review work, troubleshoot and provide feedback to all third party creative agencies
Director, mentor and cultivate the career development of the creative team
Develop a library of brand appropriate model and still life photographers, product and hair stylists, video editors and freelancers
Produce photo shoots including talent research, location scouting, budgets and contracts
Estée Lauder Companies, Origins
Freelance Design Consultant
from 08.2018 to 11.2020
Adapted all global beauty campaigns for the North America
region: in-store, print and digital market use
Ideated and directed any additional campaigns and
activations as needed for market
Ensured all creative is rooted in brand equity and strategy utilizing global brand guidelines
Standardized creative execution and implementation across outside vendors to ensure brand integrity
Oversaw coordination of all needs for print production and any recurring photo shoots
slover [AND] company
Managing Director
from 05.2016 to 07.2018
Analyzed market positioning and undertake competitive research
Managed multiple clients and workflow, from intake to ongoing relationship management
Communicated pertinent project information to design team
Produced photo shoots including talent research, location scouting, client budgets and contracts
Developed merchandise and promotional programs for
clients, including sourcing, design and fulfillment
Implemented trade show concepts for clients, from booking
to design and installation
Contributed brand right copy for packaging, website and
other collateral when needed
Primary manager of third-party web development firms
Provided design support for design team when needed
Managed studio operations and supervise business
services provider(s)
Victoria's Secret Beauty
Art Director
from 04.2013 to 05.2016
Created graphic concept(s) inspired by the overall vision for each season appropriate for 2D packaging
Art directed a team of up to (4) designers to createappealing gift packages for target consumer
Developed innovative packaging structures along with
design team for each season
Worked closely with business merchants to analyze market trends and ensure budgets allotted were met
Coordinated with creative operations to ensure allpackaging details were correct prior to release
Partnered with sourcing team and vendors to ensure quality
of finished goods met brand standards
Collaborated with marketing and web teams to develop brand right market introductions
Martha Stewart Crafts
Art Director
from 09.2007 to 04.2013
Translated overarching brand aesthetic into seasonal and occasion-specific themes for the crafting market
Ideated and/or revamped crafting products and tools
not currently available in market to expand product line
Art directed a team of up to (7) designers to produce 40
to 60 craft specific products per launch for retail sale
Developed innovative packaging structures with design
team for each launch
Added freelance talent to team when appropriate tomeet seasonally adjusted demand
Presented product line to retailers each season
Worked with product managers across multiple categories
Planned and art directed brand-appropriate packagingand marketing photo shoots for each launch
Art directed crafting videos for select products
Oversaw all packaging and product file production
Partnered with domestic and international vendors to
ensure quality of finished goods
Coordinated with marketing team to develop marketing plans for select product launches
Provided product merchandising options to retailers
slover [AND] company
Senior Designer
from 12.2000 to 09.2007
Worked with Creative Director and design team todesign successful branding, print and packaging design for all clients
Collaborated in the design process by offering multiple solutions for various projects
Facilitated production details for clients and created
mechanical files for release to printers
Assisted as needed on photo shoots for clients
Partnered with design lead(s) on post production details
Comped all samples needed for presentations to client(s)
EDUCATION
Parsons School of Design
BFA, Magna Cum Laude
Major: Communication Design
Minor: Art History
SKILLS
Languages
Portuguese – Proficient
French – Basic
Awards
Communication Arts
Design Annual, 2004
Technology
Adobe Creative Suite
(Photoshop, In Design, Illustrator, After Effects)
Microsoft Office 365
Arts
Accomplished Letterpress Printer